Franz Kafka and Albert Camus Essay

He alienates himself from the other characters because he does not feel the way they do. Meursault does not hide this from his companions. â€Å"A minute later she asked me if I loved her. I told her it didn’t mean anything but that I didn’t think so. † When Marie, Meursault’s lover, tries to express herself to him, he cannot comprehend the emotional implications she is trying to extend. His answer, though honest, is cold and detached. This idea that love doesn’t mean anything is later expressed once Meursault comes to the conclusion that human existence is meaningless. This is a popular existential belief. He pushes himself away from other people by not reacting to their emotions. However, unlike Gregor Samsa of The Metamorphosis, people surround Meursault. His friends care about him and tend to him. It is he who chooses to remain alone. Marie tries desperately to connect to this man, and yet is so far from his heart. His actions and his attitude reflect someone who wants to be left alone, secluded in his own thoughts and in his own daily routine. The existential theme of seclusion is prominent in both The Metamorphosis and The Stranger. However, the protagonists react differently to their own isolation. Gregor demonstrates an attachment to his family. He is unaware of the alienation that has enwrapped his life. He isolates himself from his family but still worries and cares for them. Each day is routine for him and he is not spiteful of his transformation or the state of being he has become. He expresses concerns for his sister and her well being. He cared for his family as demonstrated in his financial support for them. Gregor wanted his family to be happy. He worked diligently to provide for them and to ensure that they had a decent life. Meursault, however, does not go out of his way to ensure the happiness of his companions. He come to terms that human existence is meaningless. He sends his poor mother to a home and does not visit her. He does not care about her well being, and after her death expresses to others that he did not feel badly about not visiting her in the wretched home where he forced her to go. When Marie goes out of her way to visit him in jail, Meursault still does not care. He feels no need to apologize to her and does not think that he owes her anything. One would think that her adulation would at least be acknowledged. Though Gregor may not care to be around his family he still demonstrates a sense of responsibility to take care of them. Meursault lacks all responsibility for himself and others. The Stranger and The Metamorphosis demonstrate the act of seclusion between the two protagonists. Gregor Samsa isolated himself from his family and society by locking his doors to the outside world and creeping into dark corners where he could hide himself. Meursault disregards the emotions of the people in his life and does not care whether or not they are a part of his life. Gregor is alienated by his family, while Meursault chooses to be secluded from society. Though Gregor did demonstrate MeursaultGregor tentative longings to be alone (his subconscious act of locking his bedroom door while even at home), he still cared for the lives of his family. He made an effort to provide financially to them. Meursault secluded himself from those who tried to get close to him. He was a selfish character who could not even be bothered to care for the life of his own mother. The compassions of the two men, or lack there of, are what separate themselves for each other. Both Kafka and Camus demonstrate the existential idea that human beings have the capability to seclude themselves from society and the people around them. Seclusion As An Existential Theme In Franz Kafka’s The Metamorphosis And Albert Camus The Stranger Eileen Carey IB World Lit 1 March 2003 Mrs. Lindner Bibliography Kafka, Franz. â€Å"The Metamorphosis†. Dover Pubns; (June 1996). Camus, Albert. â€Å"The Stranger†. Vintage Books; Reissue edition (March 1989) Mirriam-Webster. â€Å"Merriam-Webster’s Collegiate Dictionary†. Merriam-Webster, Inc. ; 10th edition (1998).

Essay One

He uses Native American symbols such as the tote in his poem to convey the message of how humanity fears nature and does not care about nature, which leads to various destructions upon it. The common ground between both is that they share the transcendentalist theme for seeking not to conquer, but rather to live in harmony with it. Thoreau and Snyder both think highly nature and admire its limitless bounds and have very strong opinions on how humanity is loosing a sense of self by ignoring the beauty of nature. Thoreau states, â€Å"†¦ When the whole body is one sense, and imbibes delight through every pore.I go and come with a strange liberty, n Nature, a part of herself' (Thoreau 379). He describes a deep connect as he inspects all of the elements around him, â€Å"†¦ L see nothing special to attract me, all the elements are unusually congenial to me† (Thoreau 379). Nature is pleasant therefore he is attracted to everything nature has to offer. Sender's approach t o his connection setting a theme that is centered on the premise that the American government is destroying the environment of their land by deforestation and control of the environment.He stresses how nature is not being protected and ultimately leading to destruction, â€Å"Who use iron leg-traps n Coyotes† (Snyder 1 1). He stresses iron leg traps that kill coyotes the coyotes represent the destruction of nature and it's inhabitants. That animals such as the coyote have no where to go once their home is destroyed, while the supporters of the deforestation continue progressing from area to area in North America. Snyder wants the audience to feel empathy for the environment and the animals living in it through this theme.Thoreau argues how humans are sometimes afraid of nature â€Å"I believe that men are generally still afraid of the dark†¦ † (Thoreau 380). He reminds the reader that nature is â€Å"†¦ The most sweet and tender, the most innocent† and that, â€Å"†¦ There can be no black melancholy to him who lives in the midst of nature† (Thoreau 380). While Thoreau has a more philosophical approach to his interpretation of nature while Snyder adds a sense of urgency â€Å"And the Coyote singing / is shut away / for they fear / the call / of the wild† (Snyder 28-30).Snyder says they fear and pay little attention to the calling and consider it's worth less than it is. â€Å"And they sold their virgin cedar trees / the tallest in miles / TO a logger / Who old them / â€Å"Trees full of bugs† (Snyder 33-37). The logger is trying to make a bargain for a much lower price on the cedar trees and adds how the â€Å"Trees are full of bugs† (Snyder 37). Sender's emphasis on the ironic statement of the logger represents the ignorance of the individuals that do not appreciate the wild.Both writers help the reader understand how the wilderness is meant to be changing the way people think about the natural w orld, one can also change the way they act. Humans can discover a new way of interacting with the environment through the con mention and sympathy towards Mother Nature. Thoreau like Snyder also had strong arguments on how society is distracted and is in need for a spiritual awakening which nature can offer. For the most part we allow only outlying and transient circumstances to make our occasions. They are, in fact, the cause of our distraction† â€Å"When I compare mystified other men, it seems as If were more favored by the gods than they, beyond any deserts that I am conscious of†¦ † (Thoreau 380). He measures his spiritual level on a superior level and considers it a rewarding and a therapeutic experience. â€Å"l was suddenly sensible of such wet and beneficent society in Nature† (Thoreau 380).He reminds society that they can form a bond with nature the way he has and how they will benefit greatly from it. Snyder is more direct with society and targets individuals who reside in the city â€Å"All these Americans up in special cities in the sky / Dumping poisons and explosives / Across Asia first / and next North America† (Snyder 57-61 The urban individuals also kill nature and pay no attention to nature and then states, â€Å"A war against earth† (Snyder 62). Snyder implies that human kind is at war with earth.In â€Å"Solitude† by Thoreau and Call of the Wild† by Snyder the writers argue similar topics, but the way they each present the topics varies and when analyzing both one can truly see the essence of nature from a philosophical and an activist as well an ecological view.

Integrated Marketing Communications Essay Example | Topics and Well Written Essays - 2000 words

Integrated Marketing Communications - Essay Example This piece of research paper reviews a brief literature on Integrated Marketing Communication and presents a strategic integrated marketing communication plan for Bodyfit Studio, which is a local gym and health-fitness centre in London. This paper addresses the relevance of IMC in today’s business and analyzes various steps involved in implementing the IMC plan. Integrated Marketing Communication Lamb, hair and McDaniel (2008, P. 413) described that IMC is an effective management program that coordinates and integrates among various promotional tools like advertising, sales promotion, public relation, personal selling, event marketing and interactive selling etc in order to ensure consistency in the messages to be communicated to the customers. As Schultz and Schultz (2004, p. 3) noticed, IMC enables a business accelerate its returns on investment mainly by linking its organizational goals and communication programs. As shown in the diagram, IMC is closely related to the promo tion mix elements of the 4Ps of marketing, they are Product, Price, Promotion and Place. IMC has been found to be an effective marketing strategy that helped firms improve operational efficiency, maintain stronger market share, create brand image, maintain better relationship with customers and thus to achieve sustainable competitive advantages. Planning, designing and developing of brand communication program play vital roles in the success of IMC program. IMC is widely used as a marketing technique that designs and develops systematic and measurable brand communication program with stakeholders of a business including customers, employees, suppliers etc. (Belch and Belch 2007, p. 11). For any business, the brand, mission and vision statements and proposition messages are very critical elements and these are to be communicated to its customers. IMC ensures effective communication, keeping consistency in messages, of the relevant messages to the potential customers. Factors to be co nsidered in setting up an IMC plan Basically, IMC is a marketing program that involves planning, coordination, integration, and implementation of various types of advertising and promotional activities (Shimp, 2008, p. 10). The major factors and features to be considered for planning and designing the IMC for the Bodyfit Studio are: Starting with studying, analyzing and evaluating the requirements and attitudes of targeted customers, Design and develop brand communication program, Identify the appropriate tools that can be used for the task Consider to maintain consistency in messages, Emphasizing on relationship building rather than focusing on engaging in flings’ Maintaining long-term focus on the ultimate objectives (Shimp, 2008, p. 11- 18). IMC plan for Bodyfit Studio Bodyfit Studio, that offers gym, Yoga and body fitness classes and healthcare services, wishes to retain its customers and attract more through an effective communication program. Though there are competitio ns between Bodyfit and quite a few numbers of other gym-centers like Virgin Active, Squash Class in its surroundings. Below is an IMC plan for the Bodyfit company to communicate effectively to its customers with an intention of retaining them and attracting more as well. As Belch and Belch (2007, p. 24) stressed, an effective

Analytical reviews Assignment Example | Topics and Well Written Essays - 1000 words - 1

Analytical reviews - Assignment Example Samuel Huntigdon’s article on â€Å"The Clash of Civilizations1 is one of these later studies, and it presents an attempt at a framework for analysis of world history. Instead of focussing on individual nation states, as classical history does, or looking for geographical features and crises as global history does, Huntingdon focuses on human culture. This means that his study fits into the genre of world history. The main point of the article is that historians should trace human history through the civilizations which rise and fall in various regions and over longer periods of time. He identifies a civilization as â€Å"a cultural entity†2 and explains that civilizations may be very large, like contemporary China, or very small, like the Anglophone Caribbean.3 These entities distinguish themselves by their particular mix of dominant religion, ideology and traditions. According to Huntingdon’s analysis, these civilizations are divided from each other by â€Å" fault lines† which in due course are likely to become lines of battle. This is a contentious theory, since it conflicts with other views, such as those based on economics, for example, which predict that advancing globalization will cause resource shortages and that this will be the source of future conflict. Huntingdon cites the conflict between Arab culture and Western culture, which has incidentally been going on for the last 1300 years, as an example of exactly this kind of major fault line.4 Following this line of reasoning, conflicts between countries which are broadly western are likely to be expressed in terms of economic competition, while conflicts between some other civilizations, like the Muslim and Hindu conflicts in Asia, are more likely to result in military action and bouts of ethnic cleansing. These differences can be traced in the prevailing world views of the respective cultures, some being predominantly industrialized and capitalist, while others are predom inantly rural and feudal. He notes rather chillingly that â€Å"Islam has bloody borders,†5 by which he means that this particular civilization resorts to military tactics in order to maintain control over affiliated countries. The examples that Huntingdon cites can all be used to reinforce his idea that civilizations are the largest unit of human grouping, and his description of how countries rally around one another when incidents of violence erupt can be plainly seen in the modern world. He concedes, however, that conflicts also emerge within civilizations, which rather weakens his world based theory, but he shrugs this off saying that these conflicts are â€Å"likely to be less intense and less likely to expand than conflicts between civilizations.†6 The logical conclusion of Huntingdon’s approach is that the next world war will be a war between civilizations, and the most likely candidate will be a war between â€Å"The West and the Rest.†7 Part Two: Nationalism and the Frontier. The reflections of Frederick Jackson Turner on the nature of America in the early twentieth century8 is an important work of history, even though it reflects many attitudes and ideals which would nowadays be regarded as out-dated. The first chapter9, especially, which is entitled â€Å"The Significance of the Frontier in American History† presents a logically argued thesis explaining some of the features of modern America which we can still see at work today. Turner sees the ever-receding western frontier of the new continent in the last three hundred years

INTERNATIONAL MARKETING-Research Methodologies Paper (week 3) Essay

INTERNATIONAL MARKETING-Research Methodologies Paper (week 3) - Essay Example eral, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution. As the world becomes a global village organizations are expanding their business from their country to all over the world. Marketing not only provides a strong base to any product but it also creates the image of the organization that the product belongs to. Marketing is not an old concept but the various ways in which it is done have evolved over a time period with the help of extreme research. Marketing is done according to the tastes and preferences of the consumers and the culture to which they belong. To find out the tastes, preferences and other factors that effect consumers buying decision different resear ch methodologies are applied by any organization before launching its product. By doing this an organization can estimate the success rate of its product or how much sales will be generated by the product, this helps them in deciding whether to launch a product or not. Our organization has faced a major boost in sales and profits since the last few years, the reason being our effective marketing strategy. Proving that our current marketing strategy is prefect for the time being. After the success of organization’s product in the domestic market due to an effective marketing strategy. The executive management team has decided that the organization will market its top selling product in the international market as well. Highly professional people have carefully selected the international market that will host the organizations top-selling product. The international market would be of Germany. In order to make an effective marketing strategy, different research methodologies would be

Research paper - Same Sex-Marriage Essay Example | Topics and Well Written Essays - 2000 words

Research paper - Same Sex-Marriage - Essay Example Then voices are raised in all quarters and the media also plays its undue role in projecting it out of proportion. Thus, one marriage that involves individuals from the same gender becomes an issue that seems to be made a mountain out of a molehill. The society needs to be quite broad-minded when someone suggests something positive in the direction of same gender couples that choose to marry. The reason for the same is that gays and lesbians are being continuously discriminated against in being refused the right to marry legally. Thus this brings to light just about everything from retirement programs, health care, parenting rights to social security benefits as well as the significant medical decisions. Same sex marriages come about due to one form of stagnation within the people’s minds and the role of one and all within the domains of the same sex marriage debate is significant nonetheless. Though the government might not approve of a marriage between members of the same sex, they just should not impose a law on their sense of ethics related with these very individuals. Since gay marriages are not at all at peril to the public welfare and one’s day-to-day life is not affected by the same, the right to marry anyone one so decided to choose for him or herself should thus be in accordance with the rights the United States of America states that are both "self-evident" as well as "inalienable" in its Declaration of Independence that was brought into notice of one and all a few years back. (Allen, 2006) The problem continues for some people who are of the view that since homosexual parenting can be harmful for children, thus allowing such marriages to be carried out in the first place must be declined and the state must do something that would disallow the people from doing the same. They also say that as homosexual unions are not built around lifetime commitments and also that they are not good environments to

Business Research -Data, variables and hypotheses Essay

Business Research -Data, variables and hypotheses - Essay Example Overtime allowances complement these benefits. Supplementing the workloads of employees with assistance from trained interns, who are enthusiastic to learn work builds employee morale. In USA, it has been found that 70% of workplaces face employee morale issues due to work overloads ((PR Newswire Association LLC, 2011). Stiff deadlines and workloads cause occupational stress to the staff of an organisation. When the paid leaves are limited, employees opt for unpaid time-offs in order to cope with the stress. Employee performances affect the profit levels of the organisation, as high performance levels guarantee organisational growth, along with all the other factors, as they are the people who deliver the actual work undertaken by their firm. It is human nature to expect compensation commensurate with employee performance, given the employee tenure and contribution to the organisation. The performance-based component of salary of employees is one such acknowledgement. When the quality of work performed is high and work tenure is running overtime, as in GrowthTech, employees tend to belittle their salaries and feel underpaid. The market rates and salaries offered by other firms are the other factors that contribute to feeling underpaid. This results in positive perception towards outside firms, when compared to his employer. PR Newswire Association LLC, Initials. (2011, May 17). Staff retention, employee morale, workloads, and health care costs are top workforce issues for state and local governments. Insurance News Net, Retrieved from http://www.insurancenewsnet.com/

Importance of institutional investors for financial markets Essay

Importance of institutional investors for financial markets - Essay Example Such funds are prepared to get reinvested so as to attain the benefit out from investments. There are different types of institutions that manage and organize investments (Davis, 2001). Such include pension institutions, insurance companies, savings institutions and foundations respectively. All institutions are important with respect to the area of finance they manage and deal with. It is their specialized skill which recovers the benefit from the investment, as they are more aware of the market trends and regulations than the ordinary man - â€Å"a common investor† (Davis, 2001). Institutional investments like pension funds have a great role in developing economies. Pension funds mount up the amount and number of investments attained by company employers in respect of their employees. The amount gets doubled and tripled after some time, depending on the rates on which it has been fixed, and adds a consistent share in the financial stock market until the policy gets expired. This is how regulations, policies and instrumentations of pension funds (institutional investment) retrieve the best outcome (liquid assets) for both investors and managers of the fund. The importance of pension institution funds vary with respect to the changing norms of countries’ markets. According to International Financial Services London (IFSL) 2004, UK projects an amount of $1,400 billion in the pension funds prospect, adding a major share in the UK’s financial stock market (BGL, 2010).... Such institutions are caretakers of others’ equities and private holding investments. The role of institutions is deliberate as they set a system of organizing, developing and managing respective funds. Such funds are prepared to get reinvested so as to attain the benefit out from investments. There are different types of institutions that manage and organize investments (Davis, 2001). Such include pension institutions, insurance companies, savings institutions and foundations respectively. All institutions are important with respect to the area of finance they manage and deal with. It is their specialized skill which recovers the benefit from the investment, as they are more aware of the market trends and regulations than the ordinary man - â€Å"a common investor† (Davis, 2001). Institutional investments like pension funds have a great role in developing economies. Pension funds mount up the amount and number of investments attained by company employers in respect of their employees. The amount gets doubled and tripled after some time, depending on the rates on which it has been fixed, and adds a consistent share in the financial stock market until the policy gets expired. This is how regulations, policies and instrumentations of pension funds (institutional investment) retrieve the best outcome (liquid assets) for both investors and managers of the fund. The importance of pension institution funds vary with respect to the changing norms of countries’ markets. According to International Financial Services London (IFSL) 2004, UK projects an amount of $1,400 billion in the pension funds prospect, adding a major share in the UK’s financial stock market (BGL, 2010). The contribution of pension funds is there for Germany and France

Techniques in Immunocytochemistry Essay Example | Topics and Well Written Essays - 250 words

Techniques in Immunocytochemistry - Essay Example After that, both slides were incubated in a medium containing diaminobenzidine (DAB). The sections were mounted with a minimal volume of the aqua mount and were then visualized under a light microscope. The tissue that was incubated with primary antibody was given a blue nucleus with a brown colored background; this indicates the presence of the target antigen (Griffins, 2011). Immunocytochemistry is a common laboratory technique that makes use of antibodies to target specific antigens in a cell via specific epitopes (an epitope is the part of an antigen that is recognized by antibodies). These bound antibodies can then be detected by using many different methods. The antigen is bound by a primary antibody, which is then amplified by use of a secondary antibody. The secondary antibody can be an enzyme that is conjugated. Immunocytochemistry binds antibodies that are specific reagents and allow unique detection of proteins and molecules. It is a valuable tool for the determination of cellular content from individual cells (Gillian et al., 2011). The tissue sections of the cardiac myosin were cut and fixed in acetone. After this, the slides were unwrapped and each slide was placed in a plastic petri-dish. The two plastic Petri-dishes were labeled; one was the control and the other the antibody. A piece of paper was put underneath each slide to form a humidity chamber. The tissue sections were blocked by adding two drops. A PBS buffer containing three percent BSA was introduced and then the tissue incubated at room temperature for five minutes. After that, the excess medium was tipped and the zone around the tissue section was wiped dry with paper toweling.  

Forget Hell Essay Example for Free

Forget Hell Essay The Civil War was one of the most remembered part of the history, not only for the countries who participated in it, but also for the rest of the world. Civil War, also known as the â€Å"War Between the States,† is highly commemorated due to the great number of lives lost within the same grounds of their mother country. The conflict between the Northerners and the Southerners based on their principles became and larger and grew more distinct which eventually has led to the war. The American Civil War was fought between the Northerners who opposed slavery and the Southerners who formed the Confederate States of America (Confederacy), who supported slavery. The Northerners who were loyal to the ideals of democracy felt that slavery should be refuted in any state. On the other hand, Southerners have long believed that they have belonged to slavery and thus, opposition to such beliefs renders them insubordination and unfaithful to their state. The article written by Charles Joyner entitled â€Å"Forget Hell† is an account of the sentiments and emotions that grew strong at the wars aftermath. The effects of the war is always at the greatest height after all the deaths have been recounted, and the families who lost loved ones and properties have mourned over their losses. Their pain is even more painful at the thought that they have all given their best, and they have hoped for a victory but were rather disappointed. But the most excruciating pain lies in some of them realizing that they have lost the battle, they have lost their loved ones for a reason which they are now doubtful for. Nonetheless, behind the sorrow caused by the losses and the pain of realizing that they fought for a reason that is now more contented than being celebrated, there are lessons to be learned and mistakes that are yet to be corrected. The issue of slavery became pronounced more than ever during this era. America has been divided between those who stand for it and those who opposed it. And this antagonism ignited a fire between the two opposing sides. For the Northerners, it was important that the bonds of slavery to untangle their fellow Americans. They believed that the Southerners lost the battle because they fought only with bravery but without honor or pity. On the other hand, for the Southerners they have believed that they have been chained towards slavery and to refute this idea is a treachery against their nation. The American Civil War was fought due to the differences between beliefs. Indeed, every war fought in the rest of the world was caused by antagonisms and differences in the culture and beliefs of people from different places. Wars have occurred because people have failed to compromise and sort out their differences. The governments of involved states have opted to engage in war to solve the conflict rather than to peacefully negotiate. Despite the occurrences of wars that have ended disastrously, people are still continuing to commit the same mistakes. People must learn and understand that differences always occur between two different states. And struggling to make each state recognize these differences while imposing other people to adjust to suit ones culture and beliefs shall allow more wars to take place. It matter less if people belong from different states or different countries, what matters is that people should acknowledge such differences and make amends to avoid having conflicts. All the soldiers of these battles have fought valiantly in the name of their principle and their motherland, but fighting for absurd reasons and rendering the same mistakes have wasted the lives of brave heroes who sacrifices themselves. Courage, honor and loyalty to ones country are important, but reason and rationality are equally necessary in any

Effective Pedagogy for Early Childhood

Effective Pedagogy for Early Childhood For the purpose of this study an activity has been planned by the author and introduced within the authors own work setting. Any learning intentions will be evaluated and consideration given to any learning opportunities offered to establish the successfulness of implementation of the activity. All planning will be developed using the guidance of the Early Years Foundation Stage (DCFS, 2008), consideration given to the differentiation of children`s needs and variety of pedagogical approaches required. Research will be undertaken to establish the considerations given in planning to the Early Years Foundation Stage Principles, themes and commitments supported by relevant theory and research findings . Research will be undertaken into different theorists and how their findings may influence current practice within the workplace. A video recording will be made to capture all interactions and opportunities utilised for shared, sustained thinking. Opportunities for the development of language, and diversity of learning will be evaluated and assessed with the help and guidance of the settings manager. The Early Years Setting The area used for the planned activity is within the main room of a Foundation Unit which caters for children who are aged three to five years old. The area chosen is within the creative part of the setting allowing access to all materials and equipment available. The area has been prepared for the activity, all resources have been prepared and organised adhering to the health and safety guidance of the setting. The aim of the activity is to establish a child`s ability to handle tools and objects safely and effectively, this has been achieved through the provision of a variety of equipment and materials supported through the interaction of the early years practitioner. Planning has been differentiated allowing for children of lower abilities to be included within the activity, and different strategies implemented in order to cater for individual developmental needs. This is in line with the aims and principles of the EYFS approach to learning. Good planning is important for effective practice in order to give a varied and progressive approach to learning. It enables practitioners to build on their own personal skills and knowledge and enhance development within practice. The EYFS (DCSF, 2008) recognises the significance of planning and observation as a method to inform practitioners, building on experiences of children and enhancement of any learning opportunities. Activity `Bubble Balloons (Appendix a) Planning implemented to develop an activity that would support the existing theme of work within the setting ` Transport; In the Air , and previous week`s observations was developed . Consideration was given to the development of different levels of learning ,with the inclusion of a lesson plan to support the original theme. A copy of the lesson plan was then given to the manager who will observe the activity and make notes which will evaluate the success of implementation, development of language and any other relevant information . This activity was planned for implementation within the main room of the setting. A mixture of six children aged three to five years old were invited to participate. The children were given aprons to protect their clothes and the activity introduced by the practitioner. Different techniques, materials and processes were modelled, and encouragement given to make independent choices. The purpose of the activity was explained, describing any learning intentions and relevance of the activity to the settings main theme. An example of a finished product was shown to aid visual awareness of children present. Opportunities to discuss the activity allowed the children to establish clarity of the adult`s expectations. Following safety guidelines a cup and jug of water were placed on top of the table and each child given a straw. Children were asked to initially blow through a straw into a cup of water to establish their ability to blow and not suck. Following this assessment the practitioner was able to ascertain which children required the alternative strategies for the activity. The differentiation of planning enabled less able children to access finger paints and decorate balloon templates instead of bubble painting. It is the responsibility of early years providers to focus on each child`s individually learning development through the differentiation of planning and ensuring positive attitudes to diversity, as stated in the EYFS Statutory Framework (DCSF, 2008). The children were encouraged to experiment by individually blowing through the straws into pots of coloured paints, pressing a blank paper balloon template onto the pot observing the various patterns created. This process was then repeated building up the density of paint onto the paper. This is an activity that is supported by the EYFS Early Learning goals for Knowledge and Understanding (DCSF, 2008), which encourage children to explore and investigate materials using all their senses as appropriate. Opportunities for the practitioner to observe the childrens reactions to the stimuli and note any `wow moments enabled evidence to be collected and reflect on the outcome of the activity. Throughout the activity encouragement was given to talk about changes of textures, colours and different techniques used. When finished, children offered ideas and suggestions to what they could do next to improve or extend the activity. Guidance and support of the practitioner was offered when required, enabling children to input their own ideas encouraging independent thinking, confidence and development of cognitive skills. Following this discussion the children began to independently decorate square pieces of card using a variety of materials of their own choice. With support from the adult the children attached the balloon template to the `basket with a variety of methods of their choice. Opportunities at the end of the activity were given to discuss as a whole the different methods used, and opportunities given for the children to share their finished `balloon. This allowed the children to share in their own creativity, thoughts, feelings and ideas with their peer group. This activity was observed, recorded and assessed throughout by the manager of the setting. Notes were made of actual interactions for accurate study. Use of appropriate language and expansion of language was recorded and suggestions made to alter or support the pedagogical approaches used. An opportunity to discuss the findings with the manager at a later date allowed a collaboration of ideas to be shared, and any advice given to be built upon and implemented in future practice. Pedagogical Approaches Throughout the activity consideration was given to the language used and opportunities for children to interact freely through exploration and experimentation. An introduction to the activity giving clear, positive instructions and expectations helped the children to follow a clear guideline of the task ahead. This` modelling is identified in the Effective Early Learning (EEL) Project (Pascal and Bertram, 2001) in the three key parts of adult interaction which impact directly in a child`s learning; effective interactions, sensitivity and freedom to learn and explore independently. The introduction of a finished product gave the children a visual aid to illustrate what was required. Visual aids illustrates a different approach that will support communication together with the spoken word. Bruner(1983) describes the relationship between adult scaffolding, learning and a child`s level of language development. However Trevarthan (1998) describes that without a child`s own desire to learn or participate, progress will be impaired requiring practitioners to develop an awareness into supporting these needs, giving opportunities for children to freely express their individual intentions. Visual aids, body language, sharing and communication all illustrate a holistic approach to learning and is encouraged within the main principles of the EYFS Framework (DCFS, 2008). This is shown in the differentiating of planning for the activity for children who have identified barriers to learning and whom may require more adult support . Through utilising a mixed and multi-sensory approach to learning, various pedagogical approaches have been illustrated. Using visual, auditory and tactile resources allow the children to fully participate in the activity in a calm, safe and structured environment. This can be shown through the child`s enthusiasm and interest illustrated. This process is described as `VAK; Visual, Auditory and Kinaesthetic aids. (DfES , 2004) Evaluation Of Manager (Appendix b) As shown in appendix b, the manager has bullet pointed many positive aspects for competent teaching and an ability to deliver a clear, precise but informative lesson was identified. The delivery of the lesson was highlighted and described as fun and exciting, with children eager to learn and participate. The use of this type of communication is described as `conversational scaffolding, the importance of the practitioners role in supporting and motivating the children is reinforced through stimulating the children`s interests and empathy shown to their feelings and interactions. A belief illustrated in the Effective Early Learning (EEL) project (2001). The manager was able to identify that a deep understanding into the methods and resources for the activity had been achieved through the introduction of the lesson plan, resources and ability to deliver a clear, but informative introduction to the activity. The use of different techniques and skills introduced to the children were identified allowing the children to explore freely within their own creativity. Language was used to expand the children`s ideas and children given encouragement to experiment at their own level of learning through adult scaffolding, and open- ended questions. The targets identified to improve pedagogical approaches within practice were to give the children more freedom to answer, using their peers to discuss their work and during this discussion to focus more on the questions given to the children in order to allow more child led learning. Reflective Evaluation Following this activity I was able to stand back and reflect on my professional capabilities and approach to the pedagogical methods used. I feel that I had successfully researched data, implementing my own learning skills and knowledge into the lesson plan. The EYFS guidelines (DCFS, 2008) were followed during the planning process, and developmental guidance taken into the provision of age related targets for planning. A deep understanding of any learning intentions was acquired in order to plan accordingly for a child`s individual developmental needs by following the EYFS framework. Through discussion with colleagues the effectiveness of the activity was evaluated and different pedagogical approaches discussed in order to develop professionally with the workplace. Throughout the activity an holistic approach to learning ensured that all the children could freely communicate, think about their intentions and enhance any physical skills through their own creativity. Support and guidance was given when required encouraging the children`s own experimentation. This is a theory supported by Erikson (1963) whom believed that children would reach their full physical and intellectual potential allowing a balance of learning opportunities and adult intervention. Whereas Bruce (1991) identifies the importance of free play to enable a child to be in control without restrictions. I feel that through the provision of adult support and opportunities for experimentation, a happy, safe and secure medium has been achieved within this activity. The aims and objectives intended for the activity were reached effectively, the children competently handled all the necessary tools and materials safely. A diversity of learning was achieved through the differentiation of planning, complying with the principles identified in the National Curriculum (DFEE,1989) overcoming potential barriers to learning by responding and planning according to a child`s individual learning with the inclusion of suitable but achievable learning challenges. I found that the activity was successful, all health and safety issues were taken into consideration, children were individually assessed to ascertain developmental capabilities, and differentiation in planning enabled all children to participate in the activity according to individual levels of development. The activity seemed to flow along without any major alterations and I was able to respond and support all language and skills required. I have established that the process of planning, ability to identify certain developmental areas in need of focus, observation within practice, group collaboration and reflection vital to my own professional development. This method of reflection is described by Schon (1983) as reflection- in- action. Conclusion Pedagogical approaches in the Early Years are essential in the provision of effective practice. In order to promote pedagogy, a practitioner must be able to demonstrate a good knowledge and understanding into the principles, aims and content of the EYFS framework and successfully implement them within practice. Planning, observations and assessments are all influenced through the ability to adapt intentions according to the holistic approach encouraged by the EYFS. An ability to understand a child`s individual developmental needs and focus on appropriate learning objectives aid in the provision of appropriate pedagogical resources, activities and interaction within the setting . Different theorists and government legislations have influenced the delivery of the EYFS; the Effective Early Learning (EEL) Project (Pascal and Bertram, 2001), National Curriculum (DCFS, 1989) have impacted on the role of an early years practitioner through their different approaches to a child`s learning and development. A need for on- going development ensures that all early year practitioners need to be aware of current policies and procedures that may impact on practice within the workplace. It has been established that through collaboration with colleagues a better understanding into different strategies would improve practice within the workplace and steps to improve these factors will enhance any further professional development. Word Count; 2,200 References Department for Children, Schools and Families (2008) Practice Guidance for the Early Years Foundation Stage. Nottingham : DCFS Publications. Department for Children, Schools and Families (2008) Statutory Guidance for the Early Years Foundation Stage. Nottingham: DCFS Publications. Bruner,(1983) in Pound, L (2005) How Children Learn. London: Step Forward Publishing Ltd. Department for Education and Employment (1989) The National Curriculum. London: HMSO. Department for Education and Science (2004) Primary National Strategy Excellence and Enjoyment: Learning and Teaching in the Primary Years: Section 3- Diverse Learning Needs. London: DfES. Erikson, E (1963) Childhood and Society. Harmondsworth: Penguin. Pascal, C and Bertram, A (2001) The Effective Early Learning ( EEL) Project: Achievements and Reflections. London: House of Commons. Schon, DA(1983) The Reflective Practitioner: How Professionals Think In Action. New York: Basic Books. Trevarthan, C. (1998) The Child`s need to learn a culture in, Woodhead, M., Faulkner, D. And Littleton, K. Cultural Worlds of Early Childhood. London: Routledge/ Open University Press.

Violence Chain :: Essays Papers

Violence Chain â€Å"Oh, hi Ahmed, how was the amusement park? Did you have fun?† he asked. â€Å"Yes I did,† I said with a surprising face; how could he ask me this question, when he just hit his son in front of me. Parent’s violence used to be normal in the United Arab Emirates. Parents used violence to teach their children. However, some parents still think that violence is the best way to teach children. These parents make the violence chain goes from one generation to another without stopping. Most of the children, who have been beaten up by their parents, suffer from many problems like they don’t having the ability to make friends, they lie, they fight, they drop of school, and much more. Parents who use violence don’t note that beating their children is the reason behind these problems; however, they continue beating them thinking that that will solve their children problems, which doesn’t, yet it makes them worse and worse. Once I had watched parent violence in front of my eyes, while it happened to one of my friends. He has been my friend for more than 4 years. We studied in the same school and we attended the same classes for these 4 years, so we were a real good friend. However, my story started in a beautiful weekend with not much homework. I and my friend decided to go to an amusement park near my house. This amusement park was considered as the biggest park in my country, so it has a lot of games. We usually go their from time to time, because there is nothing much going on in my city. Once we were there, we started to ride all games, and there were a lot. We were lucky that day because the park wasn’t crowded, so we didn’t have to wait in long lines. Riding games and enjoying the atmosphere took us the whole day, unfortunately we’ve forgotten about the time, when we should have been home at eleven pm. We forgot and returned at midnight. I didn’t think that it was a big deal, but when I looked at my friend face he was so worried and scared. I didn’t know why, so ask him â€Å"What’s wrong? Why do you look so worried?† But he didn’t answer he just said â€Å"Nothing, nothing wrong. Let’s just go back home,† so I just walked back with him to his home silently.

jazz concert review Essay -- essays research papers

The first question I asked myself at the beginning of the quarter was how much do I actually know about jazz? I have always characterized jazz music as a rhythmic and instrumental form of music. My impression on the basis of the jazz has always been portrayed with the African-American race. I think this was build up from the rhythm ‘n’ blues era and meaning according to the dictionary (â€Å"style of music that was invented by African American musicians in the early part of the twentieth century and has very strong rhythms and often involves improvisation†). But Louis Armstrong’s famous reply was â€Å"if you had to ask, you’ll never know†. Whatever else he meant, he was at least saying that jazz is noticeable, but not necessarily understandable by words. (do not really know exact cite where I have got this quote) For my concert review, I went to see the performance of Maynard Ferguson and his big band at Jazz Alley on Jan. 12th 2015. I asked some of my friends to join and they gladly agreed. Since two of my friends were a musician themselves and loved seeing live music whenever possible. They even went ahead and made a reservation. First time in Jazz Alley, the place was filled with various groups of people eating, drinking, and chatting. Our table was in good position, plus I was able to see the stage very well. We ordered some cocktails and everyone looked relaxed and enjoying their evening†¦ except me, as I was worrying about writing a paper. I started to write the names of the ...

Pram Lady and Forbidden Clothes

An important idea in both â€Å"The Pram Lady† by Vivien Alcock and â€Å"Forbidden Clothes† by Jamila Gavin is how people are unaccepting of differences. This is important to me because people should be able to be themselves without being hassled or excluded, also because people my age are not very accepting of others' differences. In the â€Å"Pram Lady† Helena does not accept the way her mother dresses and behaves. She want her mum to be like other mums with â€Å"dyed hair and a perm† because it reflects badly on her. When William, Helena's new boyfriend, sees Helena's mother and doesn't realize who she is he makes a rude comment about her appearance: â€Å"God, what a fright! What a ridiculous creature! † Helena reacts to this by running away from him and telling him she never wants to see or speak to him again. Even though Helena's mother is â€Å"enormously fat† and wears stained clothes, Helena still will not associate with people who disrespect her mother. This shows us that Helena herself has not accepted her mother for the way she is. From this, I learnt that I should not be so quick to judge others before getting to know them because personality shines through and is the most important thing. Oddly, though Helena doesn't want people saying rude things about her mother, she says those things herself. Helena's mother doesn't mind what people think about her and tells Helena that she should just laugh with her friends when they see her. Helena just wants her mother to be normal, when Helen tells her mum this she responds by saying â€Å"But that's what you want, isn't it, Helena? An ordinary mother like your friends have. † Over time Helena gets stressed by the fact her mother forgets to do regular things like wearing unstained clothes. This doesn't work for either of them because Helena is always worried about her mother and her mother is forced to change into something she isn't to please Helena. I relate to this because girls my age sometimes don't except people for their flaws. Reading this short story made me feel that I should wait until I know someone before judging them. As is in â€Å"The Pram Lady†, â€Å"Forbidden Clothes† also shows the way people are made to feel like outsiders because they have differences from their peers. Nasreen, a girl who is living in the UK never felt different in Pakistan,

The crucible coursework

‘The Crucible' is a play written by Arthur Miller in the 1950's. It is a play based on the Salem witch trials. It is fictionally retelling the events that occurred in the 17th century. It was written at the time of the McCarthy era, where many innocent people had been accused of communism. Senator Joseph McCarthy influenced society so that they feared communism by accusing various different people of it. McCarthy abused his power of sending fear into the society, and used it to his advantage. The Crucible focuses on the abuse of power in a theocratic society, where religion is supreme and controls everyone in the society. This then gave power to people who claimed and were said to be closest to God, such as ministers and reverends. Status played a vital role in both the society and in the play, where the people with status controlled the society and manipulated everybody's minds, so that they believed that they were right. This was the principle of the theocratic society, where the people that never worshipped or followed God would be against him and therefore against the society and its laws. Then they would be punished, such as being hung. This is displayed in ‘The Crucible' play many times, as many people are hung due to ‘conjuring the devil.' This paranoia of ‘the devil' in their society leads those with power to abuse it by continuing to falsely accuse people and making them lead to death, which is what McCarthyism was all about. This can be shown in ‘The Crucible' as John Proctor (The main character) was lead to death. In this essay I will be focussing on how miller tries to convince the audience that John Proctor is the play's hero. At the beginning of Act 1, Arthur Miller introduces John Proctor as ‘a powerful and an even tempered man.' Miller gives us the sense that Proctor is a well respected man, who is feared in Salem. ‘Proctor, respected and even feared in Salem.' This makes us feel that Proctor is noble and therefore is playing the role of a hero. Proctor has earned the respect of the village in the past. In the introduction of Proctor it is hinted that he is playing as the hero, ‘a fool felt his foolishness instantly' which shows that Proctor will not stand foolishness in his presence and that he is a powerful person. When the audience first see Proctor, in the conversation between Mary and Abigail, Proctor fills the atmosphere with fear. ‘Mary warren, barely speak with embarrassment and fear.' This shows Proctors authority. Miller shows fear by showing Proctors dominance with his servant Mary Warren. ‘Be you foolish Mary warren? Be you deaf? I forbid you leave the house.' Proctor treats Mary harshly and shows persistent dominance abruptly. This shows the power and influence Proctor has. Later, when Proctor is talking to Abigail, we are told about the affair he has had with her. This is a non-heroic act. Although Proctor has had an affair with Abigail, he feels guilty about it and says no to Abigail ‘Abby, I never give you hope to wait for me.' This shows that Proctor does not want to pursue their relationship. Proctor is shown to still have love for his wife Elizabeth, as in the opening scene Abigail talks ill of her and in reply Proctor gives her a threat. ‘Do you look fo r a whipping?' In Act 2, Proctor is accused of not going to Church, and not being Christian. However Proctor replies that he has helped build the church. ‘I nailed the roof upon the church, I hung the door.' Here Miller shows Proctor being a good Christian and a righteous man as he has helped build the church. Various characters in the play respect Proctor and they ask for his opinion and guidance. ‘John-tell me, are we lost?' Here a character asks Proctor for guidance and relies on his answer. In the same act Miller also shows us that proctor is a noble person and tries to put things right. He tries to gain forgiveness from his wife, but John's guilt and her coldness makes him feel unforgiven. ‘You forget nothin, and you forgive nothin.' In the same conversation Elizabeth asks Proctor about why he lied to her about being alone with Abigail, Proctor replies it has been seven months since the affair. ‘Were I a stone, I would have cracked for shame this seven month.' Here proctor is ashamed of himself. This shows that he is a hero as he is regretting and repenting on his sin. In Act 2 Proctor risks his liberty for Elizabeth as he rips up the warrant for Elizabeth's arrest, and he is not worried about authority. This is heroic behaviour as he loves his wife, and is defending her by risking his liberty. This is shown later again, when Proctor forgets his own needs for Elizabeth. We are told that Proctor doesn't lie and tells things the way they are. He speaks his mind. ‘I labour the earth from dawn of day to blink of night and I tell you true.' This shows that Proctor is a trust worthy person. In Act 3, Proctor defends his friends and their wives as they are accused of conjuring the devil. This gets him into trouble as the court thinks that he is rebelling with their decision. This makes him heroic as he is getting himself into trouble for others. Later, Proctor tries to stop Giles Corey from getting into more trouble. ‘Peace Giles, we'll prove it all now.' After trying to stop the proceedings, Proctor finally admits to the affair with Abigail. ‘I lusted, and there is a promise in such a sweat.' Here Proctor is telling the truth, just like a typical hero. In Acts 2, 3 and 4, a lot of different people are accused for witchcraft. An allegation is also made against John Proctor for conjuring the devil. As a result of this he is put in jail. Proctor doesn't want his friends being accused of witch craft, or conjuring the devil. This is why he confesses to something he didn't do and accepts total responsibility for it. Although Proctor confesses and signs on the paper, he doesn't want his good name put to shame and his children's name ruined. So this is why he confesses but rips up the paper he signed on. As a result Proctor is hung. Proctor made a sacrifice for his friends with his own freedom. This is why he can be known as the play's hero. Many people in Salem, especially Rebecca Nurse thinks he is noble and respects him a lot. In conclusion I would say that ‘The Crucible' is an excellent play, based on the events that occurred during the Salem witch trials. In general I think that it has been an interesting play to read about. This is why it has already been adapted to produce a film from it. Overall I think that Miller has used many techniques in trying to convince us that John Proctor is the play's hero. From showing us that Proctor is a sinner, having affairs, to a noble and kind hearted person, who risked his own life for his friends. I would partly agree with Millers point of view, thinking John Proctor is the play's hero. My reasons for this are that a hero should be noble and honest and Proctor is. However Proctor is said to have committed sin and is a fraud as he has had an affair with Abigail. Apart from this I would agree with Miller as Proctor has sacrificed his own freedom for the sake of his friends.

Duchess of Malfi Essay

The Duchess of Malfi written by John Webster was first performed around 1613. A dramatic tragedy, the play is about a forbidden marriage between the Duchess and Antonio her steward, and the wrath of her brothers which leads to many of their deaths. Webster focuses on the role of rank to detail the emotions between relationships in an aristocratic family in a time when class was all important. He uses many distinctive features to convey the substance of the play and its characters, and give the actors playing the roles cues for stage performance. This extract is part of the proposal and marriage scene, one of the biggest emotional dramatic scenes of the play. The duchess is marrying in secret against her brothers wishes; their fear is that she will demean the family’s honour by remarrying. It also forms the most positive aspect of the play, using one of the traditional stage conventions of love, defiance and disapproval (Pacheco and Johnson (2012) pg. 93). This serves to provide a ‘lift’ to an otherwise dark play, and compares the lighter side of the Duchess’ sexual desire to her brother Ferdinand’s. The extract is set at the second half of Act 1 scene 1, the first half being to set the backdrop for the audience and give them a good idea of each character and a good indication of things to come. Specifically, the extract is between the Duchess finding out how Antonio feels about marriage and their union itself; here, the Duchess is convincing Antonio that he is worthy of her, that she is woman enough despite her brothers, her rank and her status as a widow. This is achieved by the features of Webster’s distinctive language and the stage directions (both written and performed through reading). The Duchess uses double meaning in her dialogue, ‘So now the grounds broke/ you may discover what a wealthy mine/ I make you lord of.’ (Webster, (2010[1623]) 1.1.432-33). She is referring to her own wealth and the value of his rank when they marry. This wordplay is also in the line ‘we are forced to woo because none dare woo us:’ (Webster, (2010[1623]) 1.1.446) she is again referring to her rank and playing on the word ‘woo’ to mean ‘woe’ (and the irony being that she is wooing him). These are very persuasive lines for Antonio, who feels unworthy of the Duchess despite the traditional gender roles being swapped, and the dominance of the Duchess being prevalent. He realises this with the line ‘These words should be mine,’ (Webster, (2010[1623]) 1.1.476). There is also wordplay in ‘All discord, without this circumference, / Is only to be pitied and not feared.’ (Webster, (2010[1623]) 1.1.473). The Duchess is referring to the situation they are in (secret wedding and/or the room), the wedding ring she has given him and to the confinement her brothers wish for her. There could also be reference to how Antonio will be should they marry – a higher rank, but it will be a secret for some time. The duchess is trying to assuage the fear of it all by saying without it there is only pity (for her). The metre and rhythm of the speech in this extract is another distinctive feature. It is un-rhyming blank verse and follows the rules of iambic pentameter except where Webster wants a character to pause, for example, ‘You were ill to sell yourself’ (Webster, (2010[1623]) 1.1.435) is only three feet of the full five feet line, leaving two for pause before the next line. This puts impact on that line but also on the ones following it. This technique is also echoed in the ‘woo’ line (Webster, (2010[1623]) 1.1.446); the metre of the line is slightly too long, which shows the Duchess’ unwillingness to follow orders. Likewise, the line ‘You have left me heartless, mine is in your bosom’ (Webster, (2010[1623]) 1.1.453) is too long, giving emphasis on the line and a cue for the actress playing the Duchess to use it for stage direction. The Duchess and Antonio’s dialogue overlaps through most of this extract; it makes them sound as if they are thinking together – giving the audience a feel for the emotional charge between the two characters. We have already seen from earlier in scene 1 that the Duchess is clearly defiant of her brothers, so it is little surprise to see that in response to Antonio’s fear of them she shrugs them off with the line ‘Do not think of them.’ (Webster, (2010[1623]) 1.1.472). this confirms the audiences view of her as being strong and resilient but also somewhat naive, and also gives them a clue of what is to come, especially when she follows with the lines ‘Yet, should they know it, time will easily/ scatter the tempest.’ (Webster, (2010 [1623]) 1.1.476). This dramatic irony confirms what the audience knows but Antonio does not: that her brothers are unaware of their impending marriage. Indeed, with these lines Webster is inviting the audience to fear the brother’s reaction too after hearing their earlier death threat to the Duchess. (Webster, (2010[1623]) 1.1.298-344) The depth of each character and difference of rank is shown in this extract by Webster’s use of figurative language. The Duchess continuously shows her determination and sprit, something which continues throughout the play – even to her death. And poor Antonio, who despite being honest and loyal, is overwhelmed at the turn of events and the metaphoric swapping of gender roles to the point where he is seeking solace in the Duchess’s words and is happy to be deluded ‘Would not have savoured flattery’ (Webster, (2010[1623]) 1.1.478). He is painfully aware that he is not equal in rank but will be in marriage, and his fears exaggerate her strength ‘These words should be mine,/ And all of the parts you have spoke, if some part of it/ Would not have savoured flattery.’ (Webster, (2010[1623]) 1.1.476-8) As for performance, the extract only provides one written key stage direction ‘(she kisses him)’ (Webster, (2010[1623]) 1.1.468). However, there is plenty in the reading of the extract to relate to performance. This also leaves room for interpretation in relation to performance possibilities. The pace of the dialogue changes depending on which character is speaking, for example, lines 445-462 are full of short syllables which quicken the rhythm of the metre to make it energetic and erratic, ‘And fearfully equivocates,’ (Webster, (2010[1623]) 1.1.448). It could serve to make the Duchess sound tense yet determined, and she could be sort of ranting in her attempts to convince Antonio. These lines also provide many words that can be used as stage direction, for example while she is speaking between lines 445 and 451 she could be pacing the stage and using her hands to emphasise her point ‘The misery of†¦ Thing it is not’ (Webster, (2010[1623]) 1.1.445-52). Also in ‘Go, go brag,’ (Webster, (2010[1623]) 1.1.452), she could point off stage as if inviting him to leave, either in an angry or defeated way. After, in ‘You have left me heartless’ (Webster, (2010[1623]) 1.1.453), her hands could go to her heart, and then onto his with ‘mine is in your bosom’ and leave them there for ‘you do tremble (Webster, (2010[1623]) 1.1.453-54). She could shake him at ‘awake, awake, man,’ (Webster, (2010[1623]) 1.1.459). The pace slows down again after Antonio has promised to protect her reputation; the syllables become longer and more even and written commas slow the dialogue to make it measured. This follows to the end of the extract so we can see that the Duchess is calmer and happy now that Antonio has accepted her proposal. This should reflect in the way that the person playing the Duchess should perform, especially when she is shrugging off the fear of her brothers, as it is almost nonchalant. The stage set up should have enough room for there to be complete focus on the characters and no superfluous scenery – perhaps only what is required to make it obvious what the room is, plus the table and chair for Antonio and the curtains for Cariola to hide behind. If the Duchess is pacing the stage while she rants there should be adequate room for this, and Antonio could follow behind her. Indeed, if he is seeking solace in her words, the actor may wish to appear meek (and therefore filling the gender and rank role) by following her blindly but also allowing her to turn to place her hands on him where necessary. In all, we can see how the distinctive features of Webster’s language have brought the play into being. The use of dramatic irony, metre and rhythm, imagery and figurative language to convey emotion, bring scenes to life and help the audiences perception. Webster also especially does this in his use of figurative language to create stage directions for the cast, which in turn helps them to set and convey the scene. With the play only having little written stage directions, Webster leaves the play open for the actor’s interpretation, and its possibilities onstage.

Machiavelli’s story Essay

He wrote to medic embellished with magnificent words together with extrinsic allurements wishing the Medic’s honor should give him the position of the office that he definitely was stuffing of. He contemplated and made assumptions of himself being humble and low before the concerns of the princes, pretending to have understood the needs of people. He also thought that the book was a present to the prince to entice him in order to be given a vacancy in the new government. He even recommends to the prince to intelligently and diligently read and consider the book as in the Prince will end up learning Machiavelli’s extreme desire for prince to attain the greatness that fortune and other attributes promise. Machiavelli figured that the principalities are all hereditary to power and its acquisition is accustomed to live under the prince by either fortune or ability. He anticipated that the prince should keep the corrupt government continue to rule for the benefits of the few him included against to which what it was. His story from is was ultimately different from what it should be. For instance, Duke of Ferrara in Italy who could not have withstood the attacks of the Venetians in 1984 nor those of Pope Julius in 1910 unless of the establishment of dominions. For hereditary prince has less cause to and less necessity to offend to happen that he will be more loved but the vice versa caused him to be more hated as it was reasonable that Machiavelli’s subject naturally disposed him off from the prince, his motives was derived to no existence of change and his own definition of change was the one that leaves the toothing for another to keep the corrupt government from one generation to another that impossibly didn’t happen. Machiavelli’s story was defining change as the deception of the willing election of the new ruler hoping to better themselves expectation that could hardly rise from the inherent difficulties from the new to be principalities. He figures solidarity as hardship that he must put upon his new acquisition in order to satisfy those who elected Medic into power. Machiavelli egocentrically viewed himself as the core pillar for the success of Medic’s government, thus he must be given the position on this regime to excel. He beliefs not that Borge Cesare lost power by malignity of fortune that he acquired during the ascendancy of his father. In Machiavelli’s story, he didn’t imagine to care about the so called enemies whom he injured in seizing principality and he is not even considering the essence for them to feel satisfied as the way the expected or hopped when they were electing you into power. Instead Machiavelli suggested for the strong measures to be taken against them, feeling not bound to them anymore and they are profound to be oppressed by the use of the strong forces under the command of the leader in charge. This was totally different from even the theoretical view of Medic when he came into power. His mission and vision was to have equality among all those who elected him, stop/ eradicate corruption and that is why he disputed the gift from Machiavelli that was vividly giving him a clue towards the corrupt government to benefit the a few including Machiavelli. Medic wasn’t gullible for the public properties as the story of Machiavelli portray him as somebody who is gullible, selfish/mean, corrupt and egocentric. Basing on Machiavelli’s story, he viewed that the hold of accustomed hereditary pass of power was a prudent courtesy from the ancestors and anybody doing contrary to it was like transgression towards the ancestors. In order to deal prudently with circumstances as they arise and for the care to maintain Medic in state Machiavelli must be in the cabinet in the government and if not so something sinister will happen to deprive Medic extra-ordinary from power, which was untrue and didn’t happen. Reference: 1. The Prince By Niccolo Machiavelli, Translated By George Bull Published By Penguin Books Ltd (1995).

Greed, Need and Money, Walter Williams Essay

In the article entitled, Greed, Need and Money, Walter Williams presents his take on the economics and logic of keeping CEOs highly paid. He essentially argues that these huge â€Å"golden parachutes† and corporate salaries are justified by return that these companies get in return. Just because a CEO gets a high salary does not mean that he does not deserve it or do anything to help the company recover that value. By comparing this to a simple supply and demand model, Walter Williams is able to show that the reason the salaries are so high is because the demand is high as well and supply is pretty scarce. One manner by which the mention of the word greed can be applied to the economic lessons that have been discussed is to juxtapose this to the application of greed as an economic theory. Greed can be said to be the primal instinct for self-preservation of people. In an attempt to protect one’s self, man seeks only to pursue his individual interests without care for the well-being of others. In relation to economics, this pursuit of individual interests is greed or the pursuit of economic self-interests, otherwise known as individual wealth accumulation. Greed as a driving force is not an entirely new concept as it was originally part of the Invisible Hand theory introduced by Adam Smith. The basic precept of the invisible hand is that in a free market a person who chooses to be greedy and pursue his own interests in invariably also furthering the good of the entire community. A perfect example is in a situation where a person seeks to maximize his personal profits in total disregard of other factors. By applying the Invisible Hand theory of Adam Smith, it can be shown that when the total revenue of society is calculated this becomes identical to the summation of the individual revenues of every member of that society. In order to arrive at a better understanding of how greed, which is a key concept under the Invisible Hand Theory, both drives and regulates capitalist markets, it is essential to have a brief discussion of the basic supply and demand model. This is because production is driven by the willingness of the seller to supply and the basic goal of every seller is to increase profits (greed). This can be understood from two approaches, however, the first being profit maximization through an increase in the volume of units sold (assuming ceteris paribus) and the second being profit maximization through a decrease in the cost of the factors of production which in turn increases the profit margins per unit sold. The basic supply-demand model becomes critical in this understanding because under the market model sales will only willingly occur at the equilibrium point. The price level of a good essentially is determined by the point at which quantity supplied equals quantity demanded. The law of supply and demand predicts that the price level will move toward the point that equalizes quantities supplied and demanded. Greed is crucial in this sense because it is the basic assumption or behavior under this model. Without greed, there would be no drive for the individuals in society to pursue their own self-interests. The absence of this driving mechanism would mean that there will be no individual revenues and thus leading to the failure of the community revenue to equalize with its summation. This basically means that society’s scarce resources become more efficiently allocated through the regulatory nature of greed in capitalist markets. While the Invisible Hand theory has already been rejected as an acceptable economic model by the works of John Maynard Keynes and Milton Friedman, the more complex markets of today have shown that the pursuit of self-interests, while natural of human behavior, must be regulated by external systems in order to ensure a more equitable and efficient allocation of resources. This means that greed is not necessarily good in today’s current economic situation. As used in this discussion and in the article, this greed may not only be the effect of supply and demand but the pursuits of an individual’s self-interests for the improvement of the economic system.

Language investigation - investigating the difference in the language Essay

Language investigation - investigating the difference in the language used in boys and girls toys televison adverts - Essay Example For example, when language used in advertisements designed for boys reinforces concepts of strength and career or those designed for girls emphasize concepts of motherhood and housewife, gender roles are being reinforced for both the parent and the child. However, growing attention into the effects of violence in the media on young children and the development of the mind suggests that perhaps these strong gender roles used in toy advertisements are no longer employed as openly. In order to determine whether the language used in advertisements for children presents specific gender roles, six advertisements appearing during a particular mid-afternoon show on a children’s television network entitled Nickelodeon were analyzed in terms of lexis, semantics and phonology. While all of the advertisements are for toys and do function to appeal to the parent in some way, there remain significant differences in the types of toys marketed to boys versus girls as well as in the language u sed. In this analysis, lexis refers to the use of adjectives, common nouns, verbs and other specific words; semantics refers to the denotation, connotation and language change used; and phonology refers to the rhythm, alliteration and repetition of words. The analysis of these six advertisements in terms of lexis, semantics and phonology does indeed demonstrate traditional gender stereotypes and societal roles are being reinforced through today’s advertising. Advertisements for toys targeted to boys’ use include a great deal of competitive energy and expected momentum. For example, in an advertisement for Biker Mice, boys are encouraged to be strong, invincible fighting forces with nerves of steel based upon the specific words selected for the toy’s description. The name of the toy itself brings up connotations of frightening men (or rather creatures) on motorbikes. They are described as

Case Study Example | Topics and Well Written Essays - 500 words - 30

Case Study Example The simple mistakes by the company were the major causes of data breaches. The pretexting attempt of the data breach impacted the business conducted by ChoicePoint negatively as the company was forced to disclose what had transpired and inform residents about their personal, informal being compromised. The federal level charged the company with many negligence counts for failing to make use of realistic information security customs. At the same time, the Federal Trade Commission also charged the firm with violation of giving credit reports to subscribers without permissible reasons to obtain them. The company saw a decline of income and increase of expenses after the incident. At the same time, there were fines imposed on the firm by FTC fines (Otto, Anton & Baumer, 2007). ChoicePoint’s paid a $10 million fine and $5 million to compensate their customers for the losses that stemmed from the information breach. Legal expenses amounting to $800,000 were incurred during the first quarter of the year 2006 related to the falsified data access. The compan y decided to restrict information product sale, which contained sensitive customer data. The first governance step that ChoicePoint made was employing of a chief privacy officer who reported directly to the board to govern privacy and public accountability. The briefings are done quarterly to ensure improvement of privacy and security with another detailed oversight roles. ChoicePoint has also come up with many divisions to tackle privacy and security from various angles like corporate credentialing centre. It is a conformity and privacy division, which also undertakes internal auditing (Conger, 2009). The second step is the distinct definition of the expected behaviour and offer tools to employees to make compliance simple. ChoicePoint implemented various practices to scrutinize potentially fake customer behaviour such as investigating firms, which abruptly increase their background

Security issues pertaining the Immigration from North Africa to EU Research Paper

Security issues pertaining the Immigration from North Africa to EU countries - Research Paper Example Indeed, Ayuman Zohry asserts that, â€Å"the Mediterranean Sea marks one of the sharpest demographic and economic divides currently to be found on the world map† (Zohry p.3). The observation of the author is that, to the north, occupied by European nations, lies countries who characteristically have low demographic growth and levels or standards of living are actually high (Zohry p.3). Ironically, just down the south which now is heavily occupied by Maghreb nations, things are totally different; demographic growth is one of the highest in the world, their economies small and inefficient as compared to that of north, and life expectancy as compared to the north is low (Zohry p.3). Immigration to Europe by Maghrebians is contributed both by push and pull factors. For example, Europe is experiencing low presence of productive age bracket, as more citizens get old. As a result, most of the countries have reformed their immigration policies to attract immigrants to fill up job positions (Zohry p.4). On the other hand, rising levels of unemployment and poverty among the Maghreb countries is forcing the citizens to take all risks in order to escape to Europe where the prospects of having better lives are high (Zohry p.4). As immigration to the north remain purely an economic understanding, numerous evidences now point out that the presence of Maghreb citizens in Europe can no longer be solely attached to economic needs, but rather, they are becoming a source of increasing insecurity issues in the region. What needs to be remembered is that Maghrebians originating from a dominantly Arabic region where Islam religion and culture dominates that their integration into European world with purely different social and cultural orientation is not always easy. Moreover, economic hopes prior to immigration may not materialize, while survival opportunities may be harsh as a result of the new environment, thus the only option to survive may be to enter

English 10 Essay Example | Topics and Well Written Essays - 1000 words

English 10 - Essay Example For example, Putzer and Park (16) document how healthcare practitioners use smartphones to attend to their patients at whatever time and whatever location thus save lives. The extended information processing functionalities of smartphones as documented by Osman et al. (275) enables the phone to be used to detect any dangers to human life such as earthquakes as discussed by Riley-Smith, thus improve on human safety. Finally, smartphones have improved on the economy of communities by creating job opportunities for application developers and providing a larger market for mobile devices as statistically documented by Evans. Albeit various researchers have pointed out the benefits accruing from the smartphone technology, there has been criticism on the negative impact of this technology to the society. According to Cornell, high cost, distraction, typing difficulty and compromised data security are among the limitations of smartphones. Putzer and Park (16) cite users’ discontent wi th smaller screen sizes of smartphones which jeopardizes readability. According to Ullman, the Internet has created â€Å"a world of little wordless pictograms† (640). ... The Internet has indeed transformed the use of mobile devices, allowing for versatility and portability. Smartphones, particularly, provide the capability to check emails, manage social accounts and surf the Internet as noted by Ismail et al., thus allowing users to continue with their tasks wherever they go. However, Ullman (642) considers this as a killer to the art of communication in communities as users would be engaged on such activities most of the time. Whereas men have majorly been considered as being attracted to technology, Ismail et al. in their studies find out smartphone technology to be more popular among female healthcare practitioners. Thus, this technology could be said to be popular across genders. Its popularity keeps rising with Evans projecting sales of over a billion smartphones in 2013.With a constant upgrade of its capabilities, smartphones will continue taking over markets initially dominated by other mobile computing devices such as tablets. Works Cited Cor nell, Scott. â€Å"Disadvantages of Smart Phones.† The Chron. Web. 5 Oct. 2013. http://smallbusiness.chron.com/disadvantages-smart-phones-54076.html Evans, Benedict. â€Å"Smartphones are Eating the World.† Infographics n.d. Web. 5 Oct. 2013. Ismail, W. K. W., et al. â€Å"Acceptance of Smartphone in Enhancing Patient-Caregivers Relationship.† Journal of Technology Management & Innovation 17.3 (2012). Web. 5 Oct. 2013. Osman, M. A., et al. â€Å"A Study of the Trend of Smartphone and its Usage Behavior in Malaysia.† International Journal on New Computer Architectures and Their Applications 2.1 (2012): 274 – 285. Putzer,

Americans Delay Retirement Essay Example | Topics and Well Written Essays - 500 words

Americans Delay Retirement - Essay Example Most of the senior employees were of the opinion that they will sell their houses so that they can get the decent amount in order to manage their life style after retirement. However because of the economic crises the prices of real estate went down which badly affect the projected savings of aging American workforce. Youth of America is going to face serious crash in the job market since there will be very few jobs for thousands of graduates. The economic bubble seems to burst now. Research conducted by the investment company also suggests that senior employees are working longer so that they can recover some of their wealth which was lost at the hands stock market speculations. Besides the economic reason behind the delay of retirement there are some social problems as well. Most of the people think that the benefits which they are getting during the service will no longer be available after retirement. Therefore senior employees are trying their level best in order to get maximum benefits possible. Scarce health benefits are also one of the major concerns behind the delay of retirement by the senior employees of the workforce (Levtez). The dot –com crash also suggested that employees should delay the retirement plans so that they earn and save the lost wealth. Most of the financial experts are of the opinion that lax lending and legislations for dragging down the prices of real estate is also responsible for improper economic scenario. Bush administration is also considered as a responsible government behind the deteriorating picture of the economy. The situation is enforcing the workforce to search for other part time jobs as well. For example some nurses sell flowers to earn a decent part time income (Hogler, and Hunt). In order to improve the situation economists should try to bring forward such programs in which workforce should be rewarded for their competency. Public private

Final take home exam Term Paper Example | Topics and Well Written Essays - 2000 words

Final take home exam - Term Paper Example Hence, the quality of interaction has improved to a great level. This eventful journey of social media development is marked by several milestones. I will be highlighting 5 of the most key moments in the history of social media. In my opinion, the first one is obviously the development of e-mail. E-mail is probably the first form of digital message. The next one is development of Genie, which was an online forum that led the foundation of social media. I believe the third milestone was a major shift in terms of development (Freeman, 2010). It came in the form of world’s first social platform where users actually got the opportunity to get in touch with their loved ones. The website was known to as classmates.com. The emergence of Friendster, improved and modern social media platform is the next big thing to have happened. The craze was such that within the first month of its launch, around 3 million people joined in. The last major breakthrough came in the form of modern day n etworking platforms such as Facebook, Twitter, and Pinterest. These networks support online transfer of various types of file and has actually taken communication to the next level. The journey of social media has been an eventful one and it is expected that with a similar rate of development, soon human being will experience a new world through the eyes of social networking platforms. Properties of social media Social media is referred to as a virtual network or community where users gather to communicate among themselves and at the same time create and exchange information about the various topics. Therefore from the above findings I can conclude that social media acts as a mediator between the users. Some of the key properties of social media are quality, reach, frequency, accessibility, usability, immediacy, and permanence. I believe these aforementioned properties create disparities among the different social media forms and are the reason that leads to various types of social media (Kietzmann, Hermkens, McCarthy & Silvestre, 2011). For example, due to differences in the features we come across two terms, namely social media and industrial media. The major difference between social and industrial media is that industrial media is more expensive. It includes television, newspapers and films. In my opinion, it is important to distinguish different forms of media because without distinction new forms will never emerge and can even act as a hindrance. In the context of the difference between the new forms of media with rational forms is its ability to go viral. Due to the presence of a million of registered users a small issue can go viral through social media. Types of social media As seen above, social media has various features that allow users to accomplish crucial tasks. However, when a discussion about social media is going on, it is a necessity to underline the different types of social media present in the virtual world. From my personal experience as well as consultation of the textbooks, I have found there are 6 different types of social media namely collaborative projects, blogs and micro-blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds (Gillgian, 2011). According to me, all of the aforementioned types of social media has their own significance and can be described as unique,

Issiue surronding whistle blowing Essay Example | Topics and Well Written Essays - 1250 words

Issiue surronding whistle blowing - Essay Example We will look at four separate cases, two corporate, and two public sectors or government. A whistleblower can be defined as a person who reveals the wrongdoing within and organization to the public or to those in positions of authority (Whistleblower). The importance of whistleblowers is relatively easy to see especially since the not so recent events of Worldcom and Enron destroyed tens of thousands of lives and ended with billions of lost revenues. According to Lilanthi Ravishankar a researcher with Santa Clara University, â€Å"When Time magazine editors named WorldCom's Cynthia Cooper and Enron's Sherron Watkins two of their People of the Year for 2002; they were acknowledging the importance of internal whistleblowers† (Ravishankar). These were two of the most well-known of the corporate world’s whistleblowing events. These are followed by two of the highest profile public sector whistleblowing events with drastic differences in the public arena. Worldcom’s C ynthia Cooper stated in a 2002 interview with Time magazine, â€Å"It was easy to empathize with the investors. WorldCom was the only Fortune 500 Company headquartered in Mississippi. My parents had invested in the stock† (Ripley). This brings up the first of the ethical dilemmas that exists for whistleblowers, how their stance to tell the truth will affect their families. While this is a serious dilemma Cynthia Cooper later stated that she realized it was her only choice, she realized far more people would be hurt if she did not come forward. Her family while being important was the lesser of the two problems and she was forced to choose the greater good. While the loss to her family was great is it easier to make the decision when it is someone else’s future and loss at stake, the next whistleblower was personally affected by her whistleblowing. Sherron Watkins the publicly acclaimed â€Å"whistleblower† who also made Times person of the week was quoted as say ing, "Has Enron become a risky place to work? For those of us who didn't get rich over the last few years, can we afford to stay?" (Pellegrini). This brings out another issue of whistleblowing, personal loss; the individual committing the whistleblowing or what seems to others like whistleblowing is surely committing personal career suicide, or are they? While to some this question may seem to be something that cannot be brought up and would be â€Å"easy† to ignore. However, for this woman who had clawed her way to a very high position in a nation where very few women make it to this position of authority the mere thought of losing something she had spent her entire adult life gaining may seem difficult. What would each of us do here, it would be difficult for myself in the same situation. Personal loss seems like it may be easier to handle than social ridicule as the next whistleblower has experienced personally. In the public arena there are a few very high profile cases o f whistleblowing, one in particular that involved a president. President Bill Clinton’s lurid affair with Monica Lewinski was brought to light by one of the more infamous whistleblowers of our time, Linda Tripp. Unfortunately for Linda Tripp instead of acclaim she received the public service send off for those who tell secrets, she was summarily fired and has found it almost impossible to gain employment. This brings to light another ethical dilemma or issue with whistleblowing, while it is a good thing that she did, the public’

The messages of An Inspector Calls Essay Example for Free

The messages of An Inspector Calls Essay An Inspector Calls is a classic play written by J B Priestly shortly before World War II ended. The play however, is set in 1912, which is shortly before the First World War. The play is set in an industrial city in the Midlands of 1912 concerns a wealthy industrialist Arthur Birling, the fianci Gerald Croft, The Birling family and an Inspector. It shows how the family each help to destroy a young womans life Eva Smith through their selfish and callous attitudes, which results in her death. The play takes place in the Birlings dining room where the family are celebrating the engagement of Sheila to Mr Gerald Croft. The dining room is the setting in which the whole play takes place in. As the play takes place in one place only the effects can be later seen within the play and dramatised versions as it creates a sense of Claustrophobia amongst audiences as the play becomes more intense later on when the inspector arrives. Arthur Birling believed he was a fair employer paying only what he had to and no more. If asked for a raise he would say it was his duty to keep costs low and prices high. Eva Smith, an employee was sacked with other colleagues seen as a ringleader for going on strike. It is this arrogance that Priestly was concerned about, he conveys Mr Birling as an arrogant, pompous and greedy man with no sympathy for the lower classes. Eva Smith was one of them. Shed had a lot to say, far too much- so she had to go here we see the blindness of Arthur Birling which can, to some extent be related to events in those times. In 1912 people were divided very subjectively into different classes and social groups. Priestly wanted to make audiences aware of the arrogance and in some sense fear in the upper classes for those lower down in the social and economic ladder. Rubbish! If you dont come down sharply on these people, theyd soon be asking for the earth. This quote from Arthur Birling strengthens the statement above and shows that Mr Birling is a selfish man who fuelled by his greed. The reason why the celebration takes place in the first place is because of his daughters engagement to Mr Gerald Croft of Crofts Limited. Through his daughters engagement to Gerald Croft he sees a new business opportunity in the making: And now youve bought us together we may look forward to the time when Crofts and Birlings are no longer competing but are working together- for lower costs and higher prices! This quote shows and presents the question of if Mr Birling was interested in the engagement for sentimental reasons or just for business Your just the type of son-in-law I wanted .

Key Drivers Of Business Process Changes Commerce Essay

Key Drivers Of Business Process Changes Commerce Essay Harmon (2007) explains about key drivers of business process change. He argues that in economically bad times, companies seek to make their processes more efficient and in good times, companies seek to expand their production and enter into new markets. There is much emphasis on improvement of processes to attract new customers and enter into new markets. Another factor which led to improvement of process is the impact of globalisation on the organisation performance especially to those companies that are engaged in the world trade. In order to compete in the global environment, companies are focusing on mergers and acquisitions to acquire new knowledge and technology. In the same vein, due to advancement of the information technology, it is easier for companies to approach customers and suppliers around the world. The breakthrough development in the information technology is the advent of internet; companies are changing their process to go online. When the buyer and seller are avai lable on one click so there is need to consider the process for redesigning. Levels of process change: To carry out the process change, it is necessary identify the levels of changes that are required for each of the process. Process re-engineering This is strategic level change, when major threats or opportunities in the businesss external environment prompt a fundamental rethinking of the large scale processes critical to the operation of the value chain. Process redesign This is intermediate scale of change in operations, appropriate for medium sized processes that require extensive change or improvement. It results in changes in job description or automation of processes.. Process improvement Appropriate for smaller, stable and existing processes which are tactical in nature and require incremental change (ACCA Student Accountant, Business Process Change, Edition 2008, p66-67) Process identification and Evaluation: Process identification is the way to identify the processes which are required to be reengineered. There are many ways in which process that need to be reengineered is determined. Process evaluation: Peter Keen (1997) explains mechanism by which an organisation evaluates the process. He suggests that by asking questions about the process, the identification of processes is possible which are required to be reengineered. First, Does the process represent an organisation to customers, employees and investors? If the answer is yes then that process is important. But if the answer is no then another question needs to be asked. Is the excellency of the process important for the performance of the company? If the answer is yes then we give priority to this process that dose need to be considered. If the answer is no then another question is asked. Does the process is necessary to support other business process? If the answer is yes then again process need to be considered but the importance is supporting process. But if the answer is no then final question is asked whether there is legal conditions apply for this process? If the answer is yes then that process is mandatory and again ne ed to be considered. Again if the answer is no then its management decision whether to continue to operate or abandoned the process. Rosemann (2001) proposes identification of the processes that need to be change or reengineered. There are two dimension proposes by the Rosemann. First, need to reorganise and second dimension is value of process. If the values of the processes are high and recognise needs are also high then process has high priority. If the process value is low but reorganise need is high then that is the second choice that we need to consider. Third set of process that we need to consider is the low value and low need for organising. If the process value is high and need to reorganise is low then reengineer is required to be carefully planned because it has impact on the other process if problem arises. Hammer and Champy (1993) suggest way to improve the process on the basis of dysfunction, importance and feasibility. Dysfunctional is where the process is in deep trouble. If the process is crucial for the customer satisfaction then it is important and feasibility in terms of that is most ready to successful redesign. Porter value chain: Porter value chain also provides the valuable analysis of the activities or processes that need to be changed or where improvement is required. In the business process reengineering, Porter (1985) is considered one of the most important mechanisms. x larger Size: 500  ÃƒÆ'-  500 Type: 13KB GIF http://www.provenmodels.com/files/2825c320f5910a4647fd289cdcf5a780/value_chain_analysis.gif (Porter Value chain Analysis Diagram- source www.google.co.uk) Porter value chain consists of primary activities and secondary activities. As shown in diagram, primary activities are inbound activities, operations, outbound logistics, sales and services. Whereas, secondary activities consist of the procurement, human resources, technology and infrastructure. When the organisation plan for reengineering, it is important to start from the primary activities because these activities are crucial for the success of the company. Business Process Reengineering: The fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical measures of performance such as cost, quality, service and speed. (Hammer-1990) A strategy driven organisational initiative to (re) design of business process to achieve competitive breakthroughs performance, differing in scope from process improvement to radical new process design, contingent upon the degree of socio-technical change required. (Grover and Kettinger1995) Goals of BPR: The rapid adoption and radical change by BPR, despite its failure, is fuelled by promise to make drastic improvement in business performance. The improvement results from: Improved customer satisfaction: Customer satisfaction is one of most important benefits of reengineering. Its results are high level customers satisfaction. Customers are internal and external to the organisation. Reengineering achieves this by making organisational structure that serves through the organisation rather than department. Cost reduction: In the current dynamic environment, cost effective is considered as core competences. Many companies are focusing on how to improve the cost efficiencies. On the other hand, big cost also effects the customers satisfactions. If the companies try to reduce cost then have to compromise on the quality. Reengineering aims to produce leaner and fitter companies which can easily adapt to new product and circumstances. Gover et al (1997), addressed in their journal, Wal-Mart has been reduced restocking time from six weeks to thirty-six hours. Hewlett Packards assembly time for server computers touches new low- four minutes. Taco Bells sales soar from $500 million to $3 billion. The whole credit goes to reengineering for these breakthrough changes. Improved product and service quality: Quality is one of key determinants in making product or services offerings. In the current competitive environment, sales are made on quality rather than price. Sometimes sales are made on the basis of quality rather than price. Reengineering accomplishes this by breaking organisational structure consisting of functions where the work is passed from one function to another as a package. The responsibilities are centralised in one group rather than splitting over different departments. Harnessing skill: The success of the company depends upon the utilising the skills, knowledge and expertise of the workers. In function based, individuals work in their hierarchical layer rather than contributing their knowledge and expertise. Reengineering breaks this barrier by allowing individuals to share their knowledge and empowering them for their tasks. This enables the company to fully exploit workforce skills. Reduced times: By making work flow through and between different departments in functional structure, the business performance wasting time is quite high. The reengineering approach eliminates this wasting time by bringing together those parts of the disparate organisation working on the same task into one group. The whole process is then considered as in one domain allowing everybody in that domain to focus on the effective operations and improvement of the process. Improving value-added: Business reengineering is an effective way to identify and remove those tasks and activities which result in inefficiencies and repetition factors. This allows focusing on the value adding activities that result in creating high value for the organisation and satisfying customers needs. Faster responsiveness: Business success in todays environment depends upon responding to changes. Horton believed that his major management concern for 90s to create company that can manage surprise (Horton-1989). Functional management structures slow down the decision making procedures and hence reduce the ability of managers to deal with surprises. Reengineering encourages empowering business units to take decisions and thus increase the speed with which they react to events. It also increases the speed by the removal of the time-wasting across functional transaction in the production process. Principles of BPR: The principles of BPR are agreed upon and are reviewed to get familiar with Business Process Reengineering: Achieving step change in performance: One common principle that in favour of pioneers of the reengineering is that incremental improvement is not enough in the global competition. Global competition calls for radical improvement in the quality, services, faster response and lower cost. . Davenport points out that reengineering is all about shifting from 5 to 10m percent annual improvement to 50 percent or even higher improvement in few key processes. Firms strive for multiplicative levels of improvements rather than fractional level. (Davenport- 1993). Function vs. Process oriented organisational Structure: Holtham (2001) suggests that careful thinking is required when the company plans to change business process and especially implementing the reengineering approach to improvement. BPR is used where required and when the management has sufficient potential to follow it. Because BPR is not just process change but it results in the radical redesign of the organisation structure. Normally, process improvement changes results in a change from functional structure to the process oriented structure. People who work in the functional structure also support the process orientated structure. Many organisation try to intervened their processes with the functional structure because dont want to lose benefits of the functional specialization. Thus there is move of flexible organisational structure that has both functional and process orientation. The process improvement enables organisation to think through processes and come up with design which are more efficient and effective. It results in wee ding out of the unnecessary steps within the systems. Create customer focus: Reengineering philosophy believes that the customer is key driver behind process improvement. Hammer indicates that the seller has low bargaining power and the customer now tells the supplier where they need, what they want, how they want it and what they are willing to pay (Hammer-1993). This concept also applies to internal processes where the customer is another person, or group within the organisation. Integrating work: The philosophy of reengineering is to eliminate inefficiencies from the processes by eliminating non value- added activities. The remaining activities are simplified and integrated to create new ways of working. Sometimes the solution is achieved by giving one person the authority to handle a spectrum of operations or solution is to create multidisciplinary teams. The solution achieved by giving one person the ability to handle a spectrum of operations or the solution is to create multidisciplinary teams. The overall emphasis is on giving responsibilities for processes in few hands. Developing a process management culture: The functional management based structure is incompatible with the process culture. The working practices, skills and management responsibilities need to be redefined and more productive ways are found for harnessing the expertise of every individual within company. IT and BPR: IT and BPR have no clear relationship. There is emphasise on technological innovations rather than the organisation itself when BPR was not developed (George-1991). These innovations bring reduction in time, processing, information system and storage cost. This makes the technology as independent variable to determine changes in organisation. This researchers group have been used the technology to automate the complicated as is situation of organisations which, as reported earlier, did not have significant improvements in productivity. Parnaby 1991 states that this time, failure is partly because of wrong use of IT to automate over-complex corporate process. However, it is partly fault of IT directors who have failed to raise the importance of IT to senior executive that IT plays in transforming a business. Other researchers emphasis on organisation and BPR, and believe that people deliberately design IT for intended objectives. Kim defines BPR as that an organisation uses the IT to change the way work is being done (Kim-1994). Renkema (1995) implies that A BPR investment is regarded as long term commitment of organisational resources to achieve ambitious business goals through transformation of business processes with IT as an enabling technology. There are many successful cases of major performance improvement of IT enabled BPR in the industry (Alter et al, 1990). This group of researchers believe that IT is depended variable that is planned for and configured by managers. Role of IT in BPR: The role of IT in business process reengineering is two-way: as an Implementer or an Enabler, Lyons (1995). For the first role, it is used to support the mapping, analysis and modelling aspects of BPR and helps in transformation process. The second role is to develop major communication and system infrastructure to support the integration and automation of redesigned work process. There are some technologies which are used as enablers of BPR. Technologies such as: Local Area Networks (LANs) and Electronic Mail (Email), Electronic Data Interchange (EDI), Executive Information Systems (EIS), Document Image Processing (DIP). BPR Methodologies: Lucas methodology: Lucas Engineering and Systems talk about manufacturing system redesign. Their argument is that to survive in todays market, it is necessary to set high targets in current competitive market and think for radical change. In their methodology, emphasise on eliminating the non-value added activities which do not add value to the customers and result in bad system operations. Four-step approaches for waste elimination are suggested by them, namely (Lucas-1991): Simplify the systems Eliminate waste Re-organise into Natural Groups Technology improvements Another idea which is introduced here by Lucas is Natural Group. Natural group is defined in their mini guides. A Natural grouping is a multiskilled group or team who hold a whole flow chart and then sit together in one office, area or cell Davenport and Short methodology Davenport addresses five stage approaches to redesign business process by using information technology capabilities (Davenport-1990). Develop Business Vision and Process Objectives- Organisation develops the vision which leads to the redesign objective and in turn results in improvement of process. Some objectives need to be related to the specified business vision like; cost reduction, time reduction and quality. Identify Processes to Be Redesigned- In this stage; there are two major approaches; the exhaustive approach and high impact approach. In the exhaustive approach, attempts are made to identify all processes within the organisations and then priorities depending upon their urgency. In high impact approach, process is redesign which has great impact on the organisation. Understand and Measure Existing Processes- Before redesigning the process, problems are well understood so that there is no chance of repetition. Secondly, accurate measures are used as basis for future improvement. Identify IT Levers- The major role of IT is to improve coordination and information access across the organisational units. The best approach is to use the IT in the early stages of process redesign rather than developing an IT system and matching with an existing system. Design and Build a Prototype of the Process- Final stage is not final design of the process though it is based on the prototype of the design. It is suggested that the redesigned process after agreement by the process owner be implemented on pilot basis and also examined regularly for problems and objectives. The key factors in process redesign and prototype create include IT design tools and understanding generic design criteria. The redesign is fully implemented after final acceptance of the process Rummler- Brenche methodology: Rummeler- Brache (1990) wrote in their book, Improve Performance: How to manage the White Space on the organisation chart. They explained that the organisation as system and worked down from top down to develop a comprehensive picture of how organisations are defined by processes and how people define that process help in accomplishing the activities. Rummler-Brenche (1990), define three level of performance: organisational level, process level and a job or performance level. They introduce the matrix that they obtain by crossing levels with three perspectives. There are nine different concerns that managers need to consider when changing or improving processes they emphasise that approaches that only focus on process or performance level or process management are limited perspective. Goals and Measure Design and Implementation Management Organisation Level Organisational gaols measures of organisational success Organisational and implementation Organisational management Process Level Process goals and measures of process success Process design and implementation Process management Activity or performance level Activity goals and measures of activity success Activity design and implementation Activity management (Rummeler and Braches Performance framework) Process Redesign Patterns: Paul Harmon (2003) describes four basic process redesign patterns: reà ¢Ã¢â€š ¬Ã¢â‚¬Ëœengineering, simplification, value-added analysis, and gaps and disconnects. Business Process Re-engineering: Re-engineering pattern relates to a fundamental rethinking of existing processes to achieve major dramatic improvements. To achieve radical improvements in efficiency, it starts from scratch without considering the current situation. This approach ignores the existing processes and emphasises starting by asking what the goals of processes to be achieved are and work is carried out to achieve best outcome using the latest technology.BPR is large scale change and therefore high risk of disruption is involved. Re-engineering is best suited when large scales of changes are required. However, the other three can all be applied on a more modest scale, and could therefore be more relevant to the type of practical situation presented on. Simplification: The simplification pattern assumes that most established processes are likely to have developed elements of duplication or redundancy. Process efficiency is only possible by removing these. This approach is useful on large scale business process or more limited business processes. The best starting point for this approach is to identify the process, sub processes or activities in the existing processes and challenging each activity or sub process in the sequence. This process highlights where there is tendency of duplication or redundancy. Many organisations employ simplification for the process redesign because it is less disruptive and risky in nature. Value-added analysis: Value added analysis looks at the processes from the customer point of view identifies the value adding activities which are perceived to be valued by the customers. Customers may be internal or external. This pattern looks at the process (or sub-process) from a customers perspective. A process or activity is said to add value if it meets three criteria: 1: the customer is willing to pay for the output 2: it physically changes or transforms the output 3: it is performed correctly at the first attempt. The process or activities is said to be non value adding if: 1: preparation and set-up 2: control and inspection 3: simply moving a product from one place to another without physically changing it activities that result from delays or failures of any kind. Harmon (2003) suggests that non-value-adding activities are needed to be eliminated as far as possible. Some of these activities are essential (for example set-up activities) for the value-added activity to take place. These essential support activities are value enabling activities and need to be kept. However, these activities are expected to undertaken if these are simple and cost effective which means allowing resources for the value enabling activities to be employed. Gaps and disconnects This pattern was introduced by the Geary Rummler ad Allen Brache in1990. They argue that many of the problems arise because of failure of communication between the business functions. Manufacturing makes some new product economically but marketing and sales are not aware result in failure of whole system. The gaps and disconnects put an emphasis on the careful analysis of how existing processes are being done and before thinking for its improvement. Process improvement by Six Sigma: Yang and EI-Haik(2009) in their book explain six sigma. They argue that six sigma is best approach to bring improvement in the sub processes or activities rather than large scale processes. This approach helps the management to develop the process architecture. If architecture is already in place it helps in manager in identifying the projects which have potential of success by improving process. Six Sigma emphasises that measures at any level should be tied back to higher level process and to the strategic goals as well. There are some phases in a six sigma process improvement project: Define customers requirement for the process or services Measure existing performance and compare with customer requirements Analysis existing process Improve the process design and implement it Control the results and maintain the new performance Absecon Textile-New Jersey based company: One supplier of the contract upholstery fabric has found new ways of manufacturing process which make its efforts more efficient, more profitable and more competitive. Absecon textile based in southern New Jersey implements the lean manufacturing system. After one month implementation of lean manufacture systems processes are getting changed and there is seeing 70 percent reduction in the waste material it needlessly stored. I have heard people say lean manufacturing is applicable to every industry but textile says David Adair, Vice President of the Absecon. We dont believe that. We fully expect that lean manufacturing can give us competitive advantage . (Manufacturing Journal 2003) Marketing: Marketing is the management process responsible for identifying, anticipating and satisfying customers requirements profitably. (Chartered Institute of Marketing cited in Rowson Pauline 2009) Levison (2007), author of Gurialla Marketing noted: Marketing is not an event, but a process.. It has a beginning, a middle, but never an end, for it a process. You improve it, perfect it, even pause it. But you never stop it completely. Importance of marketing: Marketing has strategic importance in todays competitive environment even the finance department not able to work without integration with the marketing department. The key to success in the current environment is to satisfy the customer needs and business trends by using marketing skills. Due to its importance, different companies employ marketing at different levels depending upon their need but consider it as essential element for business success. The Conference Board (2007) survey of the top CEO Challenge acknowledges the importance of the marketing. The report highlights the marketing challenges that are different at global level. CEO in Europe focuses on more new and responsive ideas. Due to this reason adoption and flexibility to change is more dominant in the Europe rather than Asia and America. The importance of the marketing for building brands and customers loyalty are accepted by all CEOs. Marketing Practices: Coveille et al (2002) in Contemporary marketing Practice Framework addresses five marketing approaches which the company adopts depending upon the customers and industry: Transactional marketing: is based on management of marketing mix to attract and satisfy customers needs and active communications to buyers in the mass market in order to create an arms length transaction. Database marketing: It involves using database technology to create relationship, thus allowing firms to compete differently from the mass market. E-marketing: It involves the use of internet and other technologies to create and settle dialogue between the company and customers. Interaction marketing: It is based on face to face interaction between individuals. This approach is highly practical because both parties customer and market invest resources to develop mutual relationship with each others. Marketing strategy: Marketing strategy is the process by which an organisation communicate its business objectives and strategy into market activity (Paul Field, 2006) Marketing strategy helps to identify the target market, what directions need to be taken and what actions need to be taken to create dependable position in the market. To this end, the core objectives of the marketing strategy are focused on the buyer behaviour and identifying the market that needs to be target and marketing programme moves around the marketing strategy. Weitz and Wensley (1998) defines marketing strategy as, it is an indicator that is specific towards which activities to be targeted and how to develop and exploit the competitive advantage. In order to get the best outcome, strategy requires clear objectives and focus on the organisation corporate goals; it also involves selecting the right customers and developing the marketing mix to implement the marketing strategy successfully. (Varadarajan 1999) A strategic market plan layouts the methods and resources required to achieve organisation goals within a specific market. Marketing department has responsibility to adopt those policies and procedure which can fulfil the customers needs. It takes into account not only marketing but also involves finance, human resources, research and development and production. The concept of strategic business units is used to define areas of consideration in specific marketing plan. Strategic business unit is a division, product line or other profit centre within a parent company. (Dibb et al 2001) Vass 2006 explains some strategies which the textile companies adopts to improve the growth and prosperity of the business. He also believes that marketing is not just about the sales. It is ongoing process of creating and maintaining relationships and measuring results. Marketing managers are required to implement strategy that helps in satisfying customer need and market targets. Market share strategy: Market share strategy is based on gaining the large share in the operating market. The success of this strategy depends upon the market penetration and the customer has to perceive that your offerings are unique. Before implementing this strategy, target market is defined? How the customers perceive your offering in relation to competitors. This information is helpful in targeting the right customers and develops communication links with the existing and potential customers. Market expansion: Seeks to expand the market size. To implement this strategy, markers are sure about the potential customers in the target market and competitors action. Market segmentation: Market segmentation concentrates on segmenting the market according to their homogenous needs and wants. Position strategy: A positioning strategy is psychological. It is designed to create and maintain a specific image in the customers mind. Its all about how the customers think and feel. Product life cycle strategy: The product life cycle strategy is driven by innovation and can apply to brand or to a product category. Its duration may be only for few months or century. Product life has four stages such as introduction, growth, maturity and decline. At the introduction stage, advertising cost is normally highly for making people aware of company offerings Quality: To implement the quality strategy, it is necessary to have better design or offering more durable product or more reliable services or faster delivery. Vass (2006) suggests that marketer should select one or two areas where they are superior to the competition and implement marketing strategy that identifies these specific attributes. Reminder strategy: Strategy is communication based. It targets regular and loyal customers to remind them to make an additional or replacement order. Simplicity strategy: Simplicity emphasis on the customer convenience. Businesses and customers are overwhelmed with the complexity and choices of goods and services available to them, with the product fully functional and features that only a small number of the users ever use. Strategic Marketing Plan and Planning: Planning: Planning is a process for accomplishing purposes. It is a blue print of business growth and a road map of development. It helps in deciding objectives both in quantitative and qualitative terms. It is setting of goals on the basis of objectives and keeping in the resources. A plan helps to avoid losing direction and to uncover the hidden opportunities. An organisational success depends upon careful planning. So preparing a satisfactory plan of the organization is essential because it helps the business in terms of products, management, finance, market and competitions. If appropriate intention is given to the planning then